Fresh farm produce
Happy farmer selling produce
Happy farmer selling produce

Easily Sell Your Farm Produce Across Kenya

Uza Zao helps farmers reach buyers across Kenya directly—no middlemen, just fair prices and fast sales.

Got Farm Goods? Let's Get You Paid.

Start free — pay 5% on sales, KSH 100 per lead, or boost for KSH 100/day. Subscribe only when you want.

See how pricing works
Farmer with produce
Fair Prices
Direct from farm to buyer
WELCOME TO UZA ZAO

Sell your harvest without losing it to brokers

Too many Kenyan farmers still depend on brokers who set the price at the gate or at market. Uza Zao lets you list maize, vegetables, livestock, and other produce online, attract real bids from buyers, and keep more of what your crop is worth.

List produce from your farm
Buyers compete with bids
Cut out the broker middleman
Get paid via M-Pesa

Marketplace

Browse products

Fresh produce and supplies listed by farmers across Kenya.

Browse all products
OUR SERVICES

Best Agricultural Marketplace Services

Connecting farmers directly with buyers through innovative digital solutions that streamline agricultural commerce.

Produce Listings

List your produce directly on our platform, reaching buyers across the country without middlemen interfering with your profits.

Market Pricing

Access real-time market prices across different regions to ensure you're getting the best value for your agricultural products.

Farmer Profiles

Showcase your farm, story, and unique practices to stand out and build buyer trust directly on your profile.

Digital Payments

Receive fast and secure payments for your crops directly through mobile money or bank transfers.

Farmers at an agricultural marketplace
WHO WE ARE

A Kenyan marketplace where farmers set the price

Uza Zao is built for how produce actually moves in Kenya—from the shamba to buyers who need stock. Instead of waiting on a broker to name a take-it-or-leave-it price, you publish what you have, open it to bids, and sell when the offer makes sense for you.

County by county
Reach buyers beyond your local market day
You set the floor
Start the price—buyers bid up from there
No broker cut
Deal directly with the person buying your crop
Built for growers
Made for farmers selling in Kenya, not generic shops
STEPS

Our Working Process

Your farm produce is unique, and our services are tailored to suit your individual needs and preferences. We collaborate closely with you to ensure your agricultural products reach the right markets.

STEP 01

Listing & Registration

Farmers register and list their agricultural products through our simple onboarding process, making them visible to buyers.

STEP 02

Product Bidding

Interested buyers place competitive bids on available products, helping farmers get the best market value.

STEP 03

Buyer Matching

We match verified buyers with farmers based on bidding results and preferences, creating fair deals.

STEP 04

Delivery & Payment

We facilitate smooth delivery and secure payment, ensuring both parties are satisfied and protected.

PREMIUM

Uza Zao Premium Services

Discover our premium services

Get access to expert support, market insights, and exclusive tools to help you grow your farm and profits.

Pricing

A fit for every budget

Start selling with no subscription. Pick how you pay — 5% on sales, KSH 100 per lead, or boost visibility for KSH 100/day. Subscribe later when you want everything included.

Pay as you go

Choose a transaction mode for your account or any listing. No monthly fee required.

Start free

Mode 1

5% commission

5%of each successful sale

List for free and share your contact freely. Uzazao takes 5% of each successful sale.

  • No upfront listing fee
  • Buyer contact shared after an order is placed
  • Best for larger or infrequent sales
  • Max listing value: KSH 100,000

Mode 2

Pay per lead

KSH 100per contact unlock

Buyers pay to unlock your contact. You keep 100% of the sale with zero commission.

  • Predictable cost per interested buyer
  • Zero commission on closed deals
  • Best when leads convert often
  • Max listing value: KSH 5,000

Add-on

Listing boost

KSH 100per day of visibility

Push a listing higher in browse while the boost is active. Pay only for the days you need.

  • Higher placement in marketplace browse
  • Stack days when you need a sales push
  • Included free with an active subscription

Or subscribe for full privileges

Active subscribers skip mode selection and get 0% commission, free contact unlocks, and free boosts.

Free

Start with pay-as-you-go — no subscription required

Free
  • Post up to 5 products
  • Choose 5% commission or KSH 100/lead
  • Optional KSH 100/day boost
  • No money barrier to list
Popular

Standard

Skip mode selection — full seller privileges

KSH1000/mo
  • Post up to 20 products
  • 0% commission
  • Max listing value: KSH 20,000
  • Free contact unlocks on your listings
  • Free listing boosts
  • SMS alerts

Premium

Unlimited scale with every privilege included

KSH2500/mo
  • Unlimited listings
  • 0% commission + free unlocks & boosts
  • Max listing value: KSH 20,000 per listing
  • Verified seller badge
  • Priority homepage & search visibility
  • Advanced analytics